Apparently it was Blaise Pascal who once wrote, "If I had more time I would have written a shorter letter." The fact is, from a network newscast to a 15-second … Read the whole story
News Corp. this morning unveiled plans to launch a "global programmatic advertising exchange," which it says will enable marketers to "collectively leverage" News Corp.'s … Read the whole story
A recent New York Times article by Alina Tugend, "Sometimes Second-Best Makes a Better Role Model," supports the notion that ultra-gifted superstars, in any … Read the whole story
Positioning itself as a Kickstarter for video producers, TubeStart officially debuted its crowd-funding platform on Tuesday. Developed specifically for YouTube, TubeStart encourages creators to … Read the whole story
Newsrooms used to have lead times, but now a story can break in as many seconds as it takes to type 140 characters. In … Read the whole story
Perry will perform "Roar," her already-released single from the album (which is reportedly setting a singles sales record for Perry), from an undisclosed location … Read the whole story
At yesterday's Mobile Summit the man behind GE's brilliant 6SecondScience Vine videos said that one of the valuable brand qualities conveyed by experimental programs … Read the whole story
Netflix continues its march to acquire big theatrical content exclusively for its streaming service -- now with a big multi-year deal with The Weinstein … Read the whole story
CP+B's former creative wunderkind says the trend has wreaked havoc with the American economy and livelihoods. In a new video he's offers a solution. Read the whole story
The home theater is clearly taking over the share of the market once controlled exclusively by the movie theater. Of course people still like … Read the whole story
L'Oreal placed its U.S. digital media planning and buying account in review. Moxie currently handles the account and will defend the work. Per Kantar … Read the whole story
The appearance of numerous programmatic ad tech companies on the Inc. 500|5000 list is rosy and all, but why do I feel like something … Read the whole story