VidBlog
by P.J. Bednarski, Staff Writer
Tremor Video's David Sanderson, the senior director of creative, has devised five rules for effective interactive advertising, which include some pretty good basics he says some advertisers forget,
like including … Read the whole story
by Tyler Loechner
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It may be the best book you'll ever read on marketing, but you won't find it in the marketing section of Amazon. They have … Read the whole story
by Tanya Gazdik
Farmers Insurance is continuing to promote its partnership with NASCAR and race car driver Kasey Kahne. "We're receiving some great feedback, especially from social … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Tablets might be the ideal video viewing device for ads. That's the finding of a research report by IPG Media Lab and YuMelooking into … Read the whole story
by Karlene Lukovitz
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 36% between 1970 and 2011), and Americans clamoring for high-protein foods, milk producers … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
eMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad … Read the whole story
by Wayne Friedman
TV is still the most popular advertising tool for media buyers -- but at its lowest level in three years. Digital is now at … Read the whole story
COMMENTARY
by David Goetzl
Jack Wakshlag, Chief Research Officer at Turner Broadcasting, offered a spirited endorsement Wednesday for Nielsen's proposed $1.26 billion deal to acquire Arbitron. The matter … Read the whole story
by Gavin O'Malley
What does Old Navy know about style? Enough to sponsor the launch of Alloy Digital's "Style Rules" competition. Debuting this week, the two-episode series … Read the whole story