VidBlog
by P.J. Bednarski, Staff Writer
A new eMarketer report says nearly 63% of the total US population will be digital viewers by 2017, but when you observe how quickly new media gets adopted, doesn't that … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
If the Internet has proven one thing, it's that the Web shrinks your industry if you're lucky. If you're unlucky, it kills it outright. … Read the whole story
by Gavin O'Malley
Vevo on Tuesday named Jonathan Carson to the newly created position of chief revenue officer. Effective immediately, Carson will oversee the music-video company's premium … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As social animals, we human beings take our cues from our peers. Unsurprisingly, psychologists and social scientists have found that this dynamic is easily … Read the whole story
by David Goetzl
The Coalition for Innovative Media Measurement and Society of Motion Picture and Television Engineers continue to work toward joining a pair of identifiers for … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Stacey Lynn Schulman discovered research through her college internships. In fact, she is a great proponent of internships as a way for students to … Read the whole story
by Karl Greenberg
The effort, by Hyundai's AOR Huntington Beach-based Innocean USA, comprises some 17 Vines, with five of them launching on Tuesday on Vine and Hyundai's … Read the whole story
COMMENTARY
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A remarkable thing about video is that a brand can get instant feedback on its content. The true test of whether a creative is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Allison Banko looks at how how a management company supporting other businesses developed trust with its online audience through content. The campaign took years … Read the whole story
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by Amy Corr
TBWA’s Digital Arts Network (DAN) Los Angeles named James McKenna as creative director, reporting to Fabio Costa, group creative director. McKenna will work across … Read the whole story