VidBlog
by P.J. Bednarski, Staff Writer
When viewers see online content on a smart TV, they'd rather see the traditional TV commercial, not the pre-roll, according to new reserach from YuMe, Nielsen and set maker LG. … Read the whole story
by Wayne Friedman
More than half of the core U.S. TV viewing population viewed some streaming video in a given week. Some 51% of those 13-54 years … Read the whole story
COMMENTARY
by Tania Yuki
While it may not yield immediate bragging rights in terms of big, top-line numbers, the brands that will ultimately win the social race are … Read the whole story
by Mark Walsh
Yahoo on Monday launched an app version of its Screen video hub for iOS devices in connection with the announcement of its comedy fall … Read the whole story
COMMENTARY
by Farshad Family
As viewers continue to acquire tablets and smartphones, there will be ample opportunity to deliver more news to the engaged and mobile viewer. The … Read the whole story
by Joe Mandese
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
I've learned something valuable from the example of each of the following business figures, from William Randolph Hearst to Gawker's Nick Denton: Read the whole story
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by Amy Corr
The Lippin Group promoted Donald “Don” Ciaramella to president of corporate communications. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform meant to bring traditional TV-like measurement to "broadcast quality" online video inventory. The … Read the whole story
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by Amy Corr
Music Choice promoted Mark Melvin to senior vice president of national advertising sales. Read the whole story