When viewers see online content on a smart TV, they'd rather see the traditional TV commercial, not the pre-roll, according to new reserach from YuMe, Nielsen and set maker LG. … Read the whole story
More than half of the core U.S. TV viewing population viewed some streaming video in a given week. Some 51% of those 13-54 years … Read the whole story
While it may not yield immediate bragging rights in terms of big, top-line numbers, the brands that will ultimately win the social race are … Read the whole story
Yahoo on Monday launched an app version of its Screen video hub for iOS devices in connection with the announcement of its comedy fall … Read the whole story
As viewers continue to acquire tablets and smartphones, there will be ample opportunity to deliver more news to the engaged and mobile viewer. The … Read the whole story
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story
I've learned something valuable from the example of each of the following business figures, from William Randolph Hearst to Gawker's Nick Denton: Read the whole story
The Lippin Group promoted Donald “Don” Ciaramella to president of corporate communications. Read the whole story
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform meant to bring traditional TV-like measurement to "broadcast quality" online video inventory. The … Read the whole story
Music Choice promoted Mark Melvin to senior vice president of national advertising sales. Read the whole story