Nielsen's Cross-Platform Report will tend to suggest advertisers overspend on online video based on viewership, which is still pretty darn low. Read the whole story
Affluent consumers have become the most digital-savvy, using multiple devices to research purchases online before they buy. And when it comes to the best … Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
Size matters, mobile video drives more interaction, and we spend more time on our handheld devices than on computers. Those are among the findings … Read the whole story
The concept of content being written/produced/guided by advertisers and residing within an editorial environment is powerful. It's called branded content (or native advertising, or … Read the whole story
For all its success of a year ago, Steve Burke, chief executive officer of NBCUniversal, says the network is behind other competitors -- especially … Read the whole story
It hasn't been an easy transition, but the Web continues to be a safer, friendlier place for advertisers to reach consumers. Ad viewability is … Read the whole story
Random App of the week: American Family Insurance created the "Ask Russell" app, a voice-activated app that lets users “chat” with pro football player … Read the whole story
Pepsi and the NFL unite to ask viewers: “Are you fan enough?” Sports fans are a loyal and sometimes obsessed bunch, and this 60-second … Read the whole story
There was much more to Apple's iPhone/iOS 7 rollout than met the eye. "The next big thing" is still there, but it will come … Read the whole story