VidBlog
Ooyala's already a big player in video solutions for sports networks and leagues, but its new mosaic player turns up the heat a few dozen degrees. Read the whole story
Aetna has taken the next step in its $50 million campaign for health care innovation with the launch of Our Healthy. Developed by Ogilvy … Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
Watching a video on a big living-room TV screen can be good news for streaming TV-video producers -- especially those video segments that are … Read the whole story
Ooyala today will preview a new mosaic player that lets publishers stream up to five live or on-demand video sports feeds at the same … Read the whole story
As mobile emerges as a key content channel for consumers, networks are racing to position themselves accordingly. CBS Interactive, for one, just expanded its … Read the whole story
Mobile advertising will make up more than half of Facebook's total ad revenue in the fourth quarter and climb to 60% by next year. … Read the whole story
- COMMENTARY
The growth of digital video has not only given rise to many new businesses and business models, but has even created new verticals. And … Read the whole story
- COMMENTARY
Social media, which has proven to be a very powerful way for brands to build authentic connections with their audience, is going through a … Read the whole story
- COMMENTARY
Everyone knows that ad technology is a remarkably fragmented and complex industry. As the Lumascape shows, the ecosystem is filled with small companies focused … Read the whole story
- COMMENTARY
Are mobile banner ads really demonstrating their value and accountability? Can they give back to marketers accurate audience data? Are the clicks even trustworthy? Read the whole story
