Innovid and Cisco are at IBC demonstrating two new advertising solutions that will mesh the second screen with the first screen,and with your buying habits. All around, a lot of … Read the whole story
The Station to Station train carrying artist Doug Aitken has left on its nomadic tour -- and Levi's is turning its sponsorship of the … Read the whole story
When brands think about ways to create and distribute video content, they often consider their existing work -- commercials, testimonials, how-tos, etc.. -- as … Read the whole story
Facebook has begun testing autoplay videos in the mobile news feed with a small set of U.S. users. When someone scrolls through their mobile … Read the whole story
The world's biggest restaurateur is testing mobile ordering. While a little late to the party, McDonald's believes it can integrate greater value into a … Read the whole story
Mixpo, a Seattle-based video advertising provider, is expected to today announce VideoVerify, a tool meant to identify suspect domain and network activity in a … Read the whole story
The same approach to pie making can be applied to the art of media buying. Start with a recipe -- in this case it … Read the whole story