VidBlog
by P.J. Bednarski, Staff Writer
At the Goldman Sachs conference today, Walt Disney chairman and CEO Robert Iger says the media company sees no real sign of cord cutting, likes Netflx but doesn't think it … Read the whole story
by Mark Walsh
Brand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising … Read the whole story
by Gavin O'Malley
Complex Media has raised another $25 million in funding, the youth-focused media company announced on Monday. Led by Iconix Brand Group, this latest round … Read the whole story
by Laurie Sullivan
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
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by Erik Sass
Financial news and information publisher Bloomberg is expanding its digital video production and distribution through a partnership with the Branded Cities Network, a division … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story
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by Amy Corr
Richard Kosinski joined Unruly as president. Read the whole story
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by Amy Corr
MediaCom hired Jake Vander Linden as global account director for its Volkswagen AG account. He will report to Ian Rotherham, Global Director of VW … Read the whole story
COMMENTARY
by David Porter
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
COMMENTARY
by Adam Gerber, Rick Mandler
Buyers and sellers of advertising both win with a video viewability standard. Or do they? The current proposed video viewability definition will not work … Read the whole story
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by Amy Corr
After a 15-year mass-market advertising hiatus, Grey Poupon launched a TV spot, “The Chase,” which earned the brand an Emmy nomination. The award went … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, Machinima laid off 10% of its staff. The company will redeploy capital to other areas. While both it and fellow MCN Maker … Read the whole story
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by Amy Corr
If you were given the opportunity to drop everything at a moment’s notice to go on an all-expenses paid vacation to a surprise destination, … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
The time for going big is now. In Forrester's recent B2B "CMO's Must Evolve or Move On" report, 97 percent of marketing leaders who … Read the whole story