VidBlog
by P.J. Bednarski, Staff Writer
I watched the premiere of 'Hostages" on CBS Monday night and while I truly can wait until next week to see what happens next, I would have watched a second … Read the whole story
by Laurie Sullivan
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according … Read the whole story
COMMENTARY
by Mukund Ramachandran
Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of … Read the whole story
by Mark Walsh
Opera Mediaworks, the mobile advertising unit of browser maker Opera, introduced new voice and ad units on Wednesday designed to drive engagement for developers … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Amazon is covering all possible bases in its annual Kindle announcement this time around. But a barrage of press releases and cool feature call-outs … Read the whole story
by Karl Greenberg
Nissan has a couple of unique programs going on with its Versa Note compact car that involve new relationships with Amazon and Vevo under … Read the whole story
COMMENTARY
by Scott Portugal
As an industry, we spend every day opining on the value of Deal ID, the nomenclature of programmatic direct versus premium programmatic, the power … Read the whole story
by Laurie Sullivan
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ad buying, so the trio will create a common set of application programming … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"The emergence of RTB was critical because, for the first time, it allowed display marketers to target individuals rather than a website's audience," Business2Community … Read the whole story
by Laurie Sullivan
Turner Broadcasting System became the latest Adobe Primetime customer Tuesday, furthering its adoption of video technology to power new TNT and TBS apps and … Read the whole story