VidBlog
by P.J. Bednarski, Staff Writer
YouTube is discovering its mobile users are three times more likely to click on an ad than use the opportunity to avoid it altogether. Because the advertiser and YouTube is … Read the whole story
by Tanya Gazdik
Progressive has launched a new brand extension that's unlike anything consumers have seen from the company before. This is the first time Progressive has … Read the whole story
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by Amy Corr
Trolli's Sour Brite Crawlers launched a “Weirdly Awesome” campaign that began with a candy-filled piñata delivered to the MediaPost office. It's the brand's first … Read the whole story
by Tyler Loechner
Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy. Clearly, the sky … Read the whole story
by Aaron Baar
"A lot of people talk about [improving the world] online, but they don't turn it into action," Kieran Antill, executive creative director at Leo … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
New research from Vivaki's The Pool suggests tremendous branding potential in second screen experiences in part because we tune out TV during ad pods. … Read the whole story
COMMENTARY
by Mukund Ramachandran
Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
With football season in full swing and the holidays just around the corner, I'd like to make a few predictions for the final quarter … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you can't beat TV networks, you can always join them -- if they are desperate enough. Plenty of digital media conferences talk about … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Twitter's smart way of tapping TV ad budgets stands in sharp contrast to the previous digital media approaches that struggle (for 15 years now) … Read the whole story