YouTube is discovering its mobile users are three times more likely to click on an ad than use the opportunity to avoid it altogether. Because the advertiser and YouTube is … Read the whole story
Progressive has launched a new brand extension that's unlike anything consumers have seen from the company before. This is the first time Progressive has … Read the whole story
Trolli's Sour Brite Crawlers launched a “Weirdly Awesome” campaign that began with a candy-filled piñata delivered to the MediaPost office. It's the brand's first … Read the whole story
Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to … Read the whole story
Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy. Clearly, the sky … Read the whole story
"A lot of people talk about [improving the world] online, but they don't turn it into action," Kieran Antill, executive creative director at Leo … Read the whole story
New research from Vivaki's The Pool suggests tremendous branding potential in second screen experiences in part because we tune out TV during ad pods. … Read the whole story
Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of … Read the whole story
With football season in full swing and the holidays just around the corner, I'd like to make a few predictions for the final quarter … Read the whole story
If you can't beat TV networks, you can always join them -- if they are desperate enough. Plenty of digital media conferences talk about … Read the whole story
Twitter's smart way of tapping TV ad budgets stands in sharp contrast to the previous digital media approaches that struggle (for 15 years now) … Read the whole story