Led by smartphones and tablets, it appears there will be more video devices in the world (8 billion) than there are people (7.4 billion) by 2017. A lot of that … Read the whole story
Maker Studios Network, a YouTube giant with plans of its own, will partner with Mass Appeal, creator of several Web series, and together will … Read the whole story
Show me where TV viewership, social media TV messaging and social media "readership" intersect. A new Nielsen Twitter TV service hopes to do this. … Read the whole story
Facebook on Tuesday rolled out updated tools for creating and tracking ads on the social network. The aim is to further streamline the ad-buying … Read the whole story
The first Nielsen Twitter TV Ratings demonstrate just how selective a second screen Twitter is. Aside from a few serialized shows, reality shows and … Read the whole story
Both campaigns, by Baldwin&, also based in Raleigh, are being supported with both Facebook and Twitter efforts, as well as 700,000 emails and on … Read the whole story
App advertisers should be aware of certain distinct features when analyzing Facebook's reporting. Although Facebook campaigns tout a 75% reduction in CPI, the SDK … Read the whole story
Land Rover is heading into the wild to promote its Range Rover Sport. The company is doing a partnership with "Outside" that gives the … Read the whole story
The company is creating a Web series, Skylanders Boomcast, that will offer weekly glimpses to the game's world with news, game play tips and … Read the whole story
The TV set manufacturer is sponsoring a contest for independent filmmakers to show off the consumer TV industry's new ultra HD sets. Read the whole story
Having worked eight years in the online video space advising bigger traditional and online media companies on their video strategy, I've broken down the … Read the whole story
TubeMogul hired Josh Srebnick as sales director, Boston. Read the whole story