VidBlog
by P.J. Bednarski, Staff Writer
As over the top devices and smart TVs proliferate, what is it that consumers will call that online stuff they're watching? Television, probably. Maybe online content providers should start calling … Read the whole story
by Laurie Sullivan
BitTorrent has launched a billboard advertising campaign to reverse a brand image nearly as old as the company. Historically known for its protocol supporting … Read the whole story
by Karlene Lukovitz
In a rare, ongoing partnership between two major food makers, ConAgra Food's Ro*Tel tomatoes and Kraft Foods' Velveeta cheese have been successfully co-marketed, through … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market is on course to grow 3.5% in 2013, Expectations for this … Read the whole story
by Wendy Davis
CBS and Fox affiliates have filed a new lawsuit in Utah against streaming TV service Aereo, which launched in Salt Lake City six weeks … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I sat down with Rentrak CRO Bruce Goerlich to discuss subjects ranging from the company's purchase of ITVX to measure in-program product placement, international … Read the whole story
by Wayne Friedman
Connected TV sets will more than double their share of the overall market in four years -- amounting to just over a quarter of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A number of people have been asking me lately about the evolution of display media buying. The fact is that when you look at … Read the whole story
COMMENTARY
by Jeff Whatcott
Brands aren't just sitting on their laurels now that they've mastered content marketing 101: that is, to educate and inform. Instead, they're elevating their … Read the whole story