VidBlog
by P.J. Bednarski, Staff Writer
A new survey of 4,000 consumers by The New York Times discloses 34% of Millennials say they watch no broadcast TV at all or mostly watch online. But some old … Read the whole story
by Wayne Friedman
As Twitter activity about TV continues to climb, saturation can occur. While a Nielsen report says the TV-related tweets are rising, "the ratio of … Read the whole story
by Steve Smith
The same interactive video ads that Tremor Media has been serving into iOS and Android apps now can be extended into the mobile Web. … Read the whole story
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by Gavin O'Malley
When it comes to online video, consumers are increasingly sharing equally among friends and the public at large. Over the past four years, the … Read the whole story
by Sarah Mahoney
The idea behind the effort, which also includes a partnership with Premire Vision, the fabric and textiles show and trends observer, is to increase … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
John Malone, chairman/CEO of Liberty Media and legendary cable TV operating executive, sees cable operators missing the boat on new digital businesses -- everything … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age on Friday posted an article written by Bill Wise, CEO of Mediaocean, saying that programmatic "upfronts" make "a lot" of sense for … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The New York Times this week reported on a new study, by the Organization for Economic Cooperation and Development, that found the skill level … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces … Read the whole story