VidBlog
by P.J. Bednarski, Staff Writer
A new report from eMarketer tackles the fact that marketers almost always use digital advertising to build awareness rather than suppose that it could be useful for changing opinions, or … Read the whole story
by Gavin O'Malley
Keith Richman -- formerly CEO of Break Media, and now president of Defy -- sat down with Online Media Daily to discuss the deal, … Read the whole story
COMMENTARY
by Andrei Dunca
If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video … Read the whole story
COMMENTARY
by Eric Korsh
If you're on the creative side of the advertising business, it can be hard to get excited about programmatic buying. But I am. It … Read the whole story
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by Tyler Loechner
The number of brands advertising across multiple digital channels has more than doubled (137%) in 2013. Brands are reportedly averaging a threefold increase in … Read the whole story
COMMENTARY
by Mario Diez
We've all seen the giant billboards that say "Your Ad Here."They represent the call of the media owner, broadcasting available space for advertisers to … Read the whole story
by Laurie Sullivan
It's becoming a bit more expensive to run a search campaign. The average cost per click rose on Google and Bing during Q3 2013, … Read the whole story
COMMENTARY
by Sharona Sankar-King
Digital attribution has exploded, and has provided marketers with many tools to drive their business performance forward. Media agencies are uniquely positioned to get … Read the whole story
by Mark Walsh
A new study suggests that retailers can use the social network to drive sales. The average return on investment for retailers advertising on Facebook … Read the whole story
by Wayne Friedman
Television revenues coming from online platforms -- including over-the-top TV (OTT) services -- are estimated to more than double in revenue from their current … Read the whole story
COMMENTARY
by Larry Shender
Even in the midst of a golden era for TV programming -- a time when Walter White, Don Draper and Daenerys Targaryen make Sunday … Read the whole story