VidBlog
A new report from eMarketer tackles the fact that marketers almost always use digital advertising to build awareness rather than suppose that it could be useful for changing opinions, or … Read the whole story
Keith Richman -- formerly CEO of Break Media, and now president of Defy -- sat down with Online Media Daily to discuss the deal, … Read the whole story
- COMMENTARY
If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video … Read the whole story
- COMMENTARY
If you're on the creative side of the advertising business, it can be hard to get excited about programmatic buying. But I am. It … Read the whole story
The number of brands advertising across multiple digital channels has more than doubled (137%) in 2013. Brands are reportedly averaging a threefold increase in … Read the whole story
- COMMENTARY
We've all seen the giant billboards that say "Your Ad Here."They represent the call of the media owner, broadcasting available space for advertisers to … Read the whole story
It's becoming a bit more expensive to run a search campaign. The average cost per click rose on Google and Bing during Q3 2013, … Read the whole story
- COMMENTARY
Digital attribution has exploded, and has provided marketers with many tools to drive their business performance forward. Media agencies are uniquely positioned to get … Read the whole story
A new study suggests that retailers can use the social network to drive sales. The average return on investment for retailers advertising on Facebook … Read the whole story
Television revenues coming from online platforms -- including over-the-top TV (OTT) services -- are estimated to more than double in revenue from their current … Read the whole story
- COMMENTARY
Even in the midst of a golden era for TV programming -- a time when Walter White, Don Draper and Daenerys Targaryen make Sunday … Read the whole story
