The New York Post is reporting today that Disney CEO Robert Iger is looking to see what kind of prices he could get if Disney sold the eight big city … Read the whole story
Along with Windows 8.1, Microsoft is debuting several new ad formats, including in-banner video. With the latest version of Microsoft's reimagined operating system, advertisers … Read the whole story
In the digital video realm, we've been drenched in the downpour of articles on price-driven programmatic or RTB buying. It, apparently, is THE ONLY … Read the whole story
Among all TV content companies, NBCUniversal leads when it comes to second-screen "TV Everywhere" efforts, providing more channels than any other premium or basic … Read the whole story
This week, man. My football team continued on its season-long quest to boost opponents' self-esteem, the deli guy misheard a request for tuna as … Read the whole story
Last month, IgnitionOne released data that said travel advertisers are spending 90% more in programmatic display than this time last year. New data from … Read the whole story
There are many ways to understand the role and importance of transparency in the digital ad ecosystem. The term comes up in the context … Read the whole story
Young people are using their connected TVs to watch over-the-top TV more than they use them to watch programming from a multichannel video provider. … Read the whole story
In what could be described as the programmatic audience-buying marketplace's Big Bang moment, a team of young Internet entrepreneurs led by Scott and John … Read the whole story