New research from Akamai Technologies says that mid-roll ads stand the best chance of being seen to completion, but obviously those can't be very effectively used in videos that are … Read the whole story
Baseball fans in the cities of the final four teams in this year's MLB playoffs - the Boston Red Sox, Detroit Tigers, Los Angeles … Read the whole story
Procter & Gamble's Iams pet food brand is promoting its new "Shakeables" treats via an online video that shows a German Shepherd talking with … Read the whole story
The brand is the subject of a petition from LGBT supporters relating to its sponsorship of the 2014 Winter Olympics in Russia, and is … Read the whole story
If anyone can explain this, please feel free to leave a comment enlightening me, because I just don't get it: it seems Facebook has … Read the whole story
Retailers using video to drive sales, direct-response sales and brand awareness continue to pick up on YouTube. Steve Arthur, head of industry for retail … Read the whole story
While it's common for content rights-holders, specifically in sports and lifestyle, to link their digital video rights to their broader television negotiations, this linking … Read the whole story
What does your DVR say about you? Are you the kind of obsessive-compulsive person with only a few carefully curated items on his or … Read the whole story