VidBlog
by P.J. Bednarski, Staff Writer
Should online advertising during the holiday season be devoted to the brand-stroking, feel-Christmasy-good message or the flat out hard sell? It's a short shopping window this year, so messaging
should … Read the whole story
by Tyler Loechner
In a world filled with Big Data, there's always more to offer. DG on Thursday announced it is bringing its Peer39 pre-bid page data … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise … Read the whole story
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by Wayne Friedman
Time Warner Cable, the second-biggest U.S. cable operator, posted mixed third-quarter results. Revenue rose 2.9% to $5.52 billion -- largely as a result of … Read the whole story
COMMENTARY
by Will Kassoy
With a fast-growing smartphone market, improved connection speeds and more advantageous data plans available - combined with an appetite for more engaging content - … Read the whole story
by Tanya Gazdik
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story
COMMENTARY
by Bill Guild
Both native and programmatic have their benefits and both have a place in a marketing strategy. Endemic buys, those where the content is a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook, ESPN and MLB.com all reached milestones and tipping points in their mobile transition this week. These sorts of metrics, and the velocity with … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I've been struggling with a dilemma. Almost a year ago, I wrote a column asking if Big Data would replace strategy. That started a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google plans to revolutionize photography through image and video enhancements and stabilization techniques to support the mounds of photos and movies being uploaded to … Read the whole story