VidBlog
by P.J. Bednarski, Staff Writer
CBSNews.com will try something a little unusual with its JFK commemoraion of the 50th anniversary, streaming its 1963 coverage online in what would have been real time back then.For many, … Read the whole story
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by Wayne Friedman
In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens -- … Read the whole story
COMMENTARY
by Jeanne Houweling
Programmatic platforms and bidding systems were designed to democratize the display-ad space. These solutions meant that advertisers would no longer need to spend on … Read the whole story
by Laurie Sullivan
One in four consumers plans to make a purchase from a retailer they never bought from before, giving brands new opportunities to reach new … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Halloween in the 'burbs is a different animal than it is in the big city. There, I donned a single ingenious costume ("person inside … Read the whole story
by Karl Greenberg
Nissan's racetrack reality-show GT Academy is back for Season Three. The program touts Nissan's performance pedigree and its NISMO (Nissan Motor Sports) marque, while … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise … Read the whole story
by Karlene Lukovitz
All show Liotta in exotic locations shot in Buenos Aires, Argentina - a train station, a busy intersection, a boxing match, a rustic bar … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A California resident who this week became the first person in the country to receive a ticket for driving while wearing Google Glass says … Read the whole story
COMMENTARY
by Will Price
Users love content. As a result, brands love content marketing. However, there is one problem: How do brands find the scale and ability to … Read the whole story