VidBlog
by P.J. Bednarski, Staff Writer
A new survey from Strata says advertisers tell them video is their main area of focus, but don't get too excited. The video that captures most of their attention is … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
At MediaPost's OMMA Native conference in New York this week, a good chunk of panel time was devoted to the kinds of issues that … Read the whole story
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by P.J. Bednarski
Tremor Video, the digital advertising solutions company that has fought a sometimes-uphill battle educating Wall Street about the prospects for online video advertising, missed … Read the whole story
COMMENTARY
by Len Stein
Well-crafted videos can do something for your business that nothing else can -- replicate face-to-face interaction with you, your services, and brand. And in … Read the whole story
by Karlene Lukovitz
The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story
COMMENTARY
by Jessica Thorpe
Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story
by Tanya Gazdik
PNC Bank has launched its first online-only, video-driven campaign. Another first for the bank is the overt use of humor, Deborah Van Valkenburgh, PNC … Read the whole story
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by Thom Forbes
Walt Disney's "Wonderful World of Color" has exploded into so many hues that it takes an earnings call to remind us of the full … Read the whole story
by Aaron Baar
Called "Off the Court," the new online experience will feature live video chats with NBA players, coaches and former players, and a multi-part video … Read the whole story
COMMENTARY
by Mike Sheehan
We live in a choice-based world, as digital and mobile platforms have given people the power to choose when, where and how they consume … Read the whole story
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by Karlene Lukovitz
Citing the health risks associated with consuming trans fat, the Food and Drug Administration has made a preliminary determination that partially hydrogenated oils (PHOs) … Read the whole story