VidBlog
by P.J. Bednarski, Staff Writer
The Wall Street Journal reports that Hulu has approached cable and telco operators like Comcast, Time Warner, Cox, Verizon and AT&T to strike a deal that would add Hulu to … Read the whole story
by Gavin O'Malley
Recognized as the canaries in the digital media coal mine, millennials' tech tastes and consumption habits are watched more closely than any one group. … Read the whole story
COMMENTARY
by John Fitzgerald
Video is the most important element of any heavy content strategy, and for good reason: when done right, one video can convey more information … Read the whole story
by Wayne Friedman
Rocky times for pay TV business remain, especially when it comes to keeping or growing customers for cable operators. Brighter news: actual "cord cutting" … Read the whole story
COMMENTARY
by Lou Casal
Mobile engagement requires a clear commitment by a brand to invest in building meaningful experiences for consumers. It takes more than money. Read the whole story
by Wayne Friedman
Viggle, the TV-watching incentive app, says revenues continue to climb as well as registered users, and a narrowing of cash flow losses. Revenues at … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
71.5% of broadcast and studio executives believe that over 11% of average audience viewing time will be delivered by web services by 2017. More … Read the whole story
by Tyler Loechner
Marketing technology provider Turn has announced the appointment of Bryan Busse as senior vice president, customer success, a new position at the company. The … Read the whole story
COMMENTARY
by Dan Morris
Of all the major changes Facebook has made, none is more important than the introduction of Custom Audiences targeting, which enables online marketers to … Read the whole story
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by Wayne Friedman
Television's marketing association, PromaxBDA, will have a new leader -- as Jonathan Block-Verk will be leaving to take a position at second-screen service Shazam, … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Native ads are all the rage these days. Look around; you can't escape them. The thing is, native advertising is not a new concept. … Read the whole story
by Mark Walsh
The Interactive Advertising Bureau has tapped Peter Naylor to inaugurate its Publisher-In-Residence program. In the new consulting role, the veteran digital sales executive will … Read the whole story
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by Amy Corr
Kmart launched two online videos for the holiday season. The first takes place in a boardroom… an evil boardroom. Inside a corporate headquarters, upper … Read the whole story