VidBlog
by P.J. Bednarski, Staff Writer
Adap.tv has floated some interesting data about the power of football to draw consumers not only to TV, but to online sites too, and it's separated its data to show … Read the whole story
by Gavin O'Malley
Consumers' shifting content viewing habits continue to make strange bedfellows. On Thursday, AOL and set-top-box start-up Roku are expected to co-launch a news channel. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital video advertising still takes its key from traditional media players. This is especially true for digital independent advertising video players. Bill Day, president/chief … Read the whole story
by Gavin O'Malley
Driving a 60% increase in Facebook's revenue last quarter, mobile is clearly good for the social giant. Yet new research suggests that mobile is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
YouTube has been so obsessed for so long with being the new TV, it may have missed the real video revolution: personal, immediate, creatively … Read the whole story
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by Tyler Loechner
As the programmatic space revolves around efficient targeting and reaching "the right consumer, at the right time, in the right place," some recently released … Read the whole story
by Tanya Gazdik
British Airways is launching a campaign with a creative way for travelers to choose their own adventure and experience an authentic version of Europe's … Read the whole story
COMMENTARY
by Joseph Jaffe
I spent the greater part of last week in Silicon Valley and surrounding areas with about 50 brand managers. We visited with a selection … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
So it comes down to this trio in online video: Netflix, YouTube and football. They all dominate in different ways. Here's how. Read the whole story
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by Tyler Loechner
OneSpot this morning announced that it has secured $5.3 million in a Series A financing round. The round was led by Mohr Davidow Ventures, … Read the whole story