VidBlog
by P.J. Bednarski, Staff Writer
Digital ad execs don't always seem to know what they want their new employees to do, or how to grade how well they're doing it. Whatever it is they're doing. … Read the whole story
by Wayne Friedman
Comcast Corp. has plans to start selling streaming movies through its cable subscribers' set-top boxes, as well as running those movies through its Xfinity … Read the whole story
COMMENTARY
by Brian Wieser
Imagine what Vice President Joe Biden would have said if he were employed by Google or Nielsen when news broke regarding their plans to … Read the whole story
by Aaron Baar
Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This past week, I walked away from an opportunity to have our content on television, because the deal simply didn't make sense. As a … Read the whole story
by Tanya Gazdik
Liberty Mutual is focusing on the company's passion to protect, comparing it to a business owner's passion to thrive.The newly launched domestic brand campaign … Read the whole story
COMMENTARY
by Avi Goldwerger, Op-Ed Contributor
By serving an ad to a non-human or by having an ad clicked by one, advertising dollars are going to waste. It is an … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When Google integrates a product listing ad (PLA) and paid-search text ad, it might resemble something close to the recent test the search engine … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I live among prudes and pedants. After weeks of planning, my "One Night In Bangkok" theme for the little guy's second birthday party was … Read the whole story
COMMENTARY
by Ed Martin
The Internet yesterday exploded, as they say, following the online release of a totally unexpected seven-minute mini-episode titled "The Night of the Doctor" that … Read the whole story