VidBlog
by P.J. Bednarski, Staff Writer
Simon Jones, Ooyala's solutions marketing director, has come to the conclusion that the world of TV and the world of online video have already collided and we're living on that … Read the whole story
by Mark Walsh
Digital ad spending in local media is expected to grow at a compound annual rate of 14% in the next five years, to $23.1 … Read the whole story
COMMENTARY
by Sean Cunningham
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
-
by Tyler Loechner
Adding to the already packed list of "something-based targeting," TubeMogul and Resonate have announced a partnership that will bring "motivation-based targeting" to online video … Read the whole story
COMMENTARY
by Skip Brand
Dr. Hagen Wenzek, a leading technology consultant who spent more than a decade with IBM and was the CTO at IPG Mediabrands, has seen … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new survey by Hexagram and Spada to gather input from the key stakeholders most likely to be involved with, and affected … Read the whole story
-
by Amy Corr
Well, if this ad doesn’t put a new bounce on Thursday’s holiday-themed ad, I don’t know what will. To recap, the NBA launched a … Read the whole story
-
by Steve McClellan
The ANA Report finds "middling" satisfaction as one-third of marketers say they are unhappy with techniques for measuring sponsorship ROI. "Sub-optional" standards and practices … Read the whole story