Sen Jay Rockefeller earlier this month introduced the Consumer Choice in Video Act that would be liberating for online video content creators and users, and would loosen the lock cable … Read the whole story
Native ad spending surpassed $1.6 billion in 2012, according to eMarketer. Earlier this year, the research firm also predicted that the native niche would … Read the whole story
T/V (Television/Video) content exists within many kinds of "walled gardens." Created mostly by media content creators and distributors, these have their benefits, but are … Read the whole story
With interest in native advertising surging, it was only a matter of time before the powers that be decided to get involved. This week … Read the whole story
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xbox One, along with the technology supporting the entertainment console: Deep Natural Networks … Read the whole story
The steady increase of smartphone screen size could be a major boon for the wireless carriers supporting them, as a new study reveals consumers … Read the whole story
A lot has been written on the difference between the Boomer and Millennial generations, but take a closer look and you'll see the two … Read the whole story
Tablet or smartphone? Representing very different modes of mobile engagement, marketers are eager to know which gadget will win out among consumers. The vast … Read the whole story
As the name would suggest, a digital-first media company has no broadcast or cable legacy media feeding its business. Yet for businesses born and … Read the whole story
Traditional pay TV distributors industry-wide were able to trim their collective losses in the third quarter thanks to continued large gains from telephone company … Read the whole story
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story