VidBlog
by P.J. Bednarski, Staff Writer
Nielsen says 75% of smartphone and tablet users engage with second screen content once or more a month. But it seems more typically, second screen users are using the ancillary … Read the whole story
by Tanya Gazdik
Air New Zealand is launching a global marketing campaign tied to the premiere of "The Hobbit: The Desolation of Smaug." The effort includes a … Read the whole story
COMMENTARY
by Peter Corbett
Now more than ever before, marketers need to think holistically to take advantage of all of the opportunities that mobile provides. Do you actually … Read the whole story
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by P.J. Bednarski
The TV network's coverage of President Kennedy's assassination in 1963 will be shown in its entirety beginning this afternoon, shown just as it happened. … Read the whole story
COMMENTARY
by Carrie Pryor
Almost daily, senior executives at traditional media companies wonder whether the big promotion is worth the wait. There are fewer openings, and by the … Read the whole story
by Sarah Mahoney
"If the third-quarter television investment for Gap was outstanding on a number of different metrics, we had the ability ... to come out this … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
For the longest time, the snare-drum clap that launches Bob Dylan's "Like a Rolling Stone" has served as my phone's ring tone. I don't … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The devil is in the details, and the details are in the measurement. Measurement is still an area of online video and multiplatform campaigns … Read the whole story
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by Amy Corr
With today marking the 50th anniversary of John F. Kennedy’s assassination, The John F. Kennedy Presidential Library and Foundation launched AnIdeaLivesOn.org, an online tribute … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There has been a pretty lively debate about whether the founders of Snapchat were idiots for turning down an all-cash $3 billion takeover offer … Read the whole story