Nielsen says 75% of smartphone and tablet users engage with second screen content once or more a month. But it seems more typically, second screen users are using the ancillary … Read the whole story
Air New Zealand is launching a global marketing campaign tied to the premiere of "The Hobbit: The Desolation of Smaug." The effort includes a … Read the whole story
Now more than ever before, marketers need to think holistically to take advantage of all of the opportunities that mobile provides. Do you actually … Read the whole story
The TV network's coverage of President Kennedy's assassination in 1963 will be shown in its entirety beginning this afternoon, shown just as it happened. … Read the whole story
Almost daily, senior executives at traditional media companies wonder whether the big promotion is worth the wait. There are fewer openings, and by the … Read the whole story
"If the third-quarter television investment for Gap was outstanding on a number of different metrics, we had the ability ... to come out this … Read the whole story
For the longest time, the snare-drum clap that launches Bob Dylan's "Like a Rolling Stone" has served as my phone's ring tone. I don't … Read the whole story
The devil is in the details, and the details are in the measurement. Measurement is still an area of online video and multiplatform campaigns … Read the whole story
With today marking the 50th anniversary of John F. Kennedy’s assassination, The John F. Kennedy Presidential Library and Foundation launched AnIdeaLivesOn.org, an online tribute … Read the whole story
There has been a pretty lively debate about whether the founders of Snapchat were idiots for turning down an all-cash $3 billion takeover offer … Read the whole story