VidBlog
by P.J. Bednarski, Staff Writer
Katie Couric, Global Anchor, has a pretty cool ring to it, though what that job at Yahoo means still seems to be up in the air. But it buys Yahoo … Read the whole story
by Tyler Loechner
NativeX, an ad technology provider for mobile games, is expected to this week announce the hiring of James Shanahan as its chief scientist and … Read the whole story
COMMENTARY
by Todd Pasternack
According to author Christopher Booker, there are seven basic plots for stories, and nearly every tale we tell falls into one of those categories. … Read the whole story
by Tyler Loechner
Three months after revising its real-time bidding (RTB) projections, eMarketer is at it again -- this time saying advertisers will spend more than $9 … Read the whole story
COMMENTARY
by Skip Brand
At our Native and Content Marketing breakfast events earlier this year, Sharethrough's name came up again and again as a company that "gets" native … Read the whole story
by Wayne Friedman
Television advertising growth is expected to dip for the calendar year 2013 -- with overall U.S. advertising gains up 2.5%. Total TV advertising will … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
A couple of weeks ago, I mentioned that we had passed up the opportunity to put our content and brand on TV. A few … Read the whole story
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by Amy Corr
Would Thanksgiving twerky be considered a vegetarian dish? Present signs point to no. Advertising agency Firehouse combined Thanksgiving and twerking – just when I … Read the whole story
by Steve Smith
Mobile image and video social nets like Instagram and Vine are giving brands like Toyota eye-catching media that plays well outside of the source … Read the whole story
by Aaron Baar
Created as part of DoSomething's charter to make the Internet more accessible to more people, the effort is a way to use gamification elements … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Well, maybe. Only a small share admit that mobile spices up their sex lives. But these wives and mothers are remarkably flirtatious over their … Read the whole story
by Mark Walsh
As expected, Yahoo announced that Katie Couric will join the Web portal early next year as "global anchor." In that role, she will lead … Read the whole story