VidBlog
by P.J. Bednarski, Staff Writer
Visible Measures tabulated its list of 10 brands whose videos got the most views in 2013, a list that's different than Unruly's earlier list of the most shared video ads … Read the whole story
by Steve Smith
Mobile image and video social nets like Instagram and Vine are giving brands like Toyota eye-catching media that plays well outside of the source … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Most advertisers don't have the measurement tools they need to determine the effectiveness of their online video campaigns. About 60% of marketers say they … Read the whole story
by Karl Greenberg
The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
There are fashion dilettantes, there are fashion fans, there are fashionistas and then there's me. In my closet as in my soul, every week … Read the whole story
by Tanya Gazdik
Century 21 has created a song and music video to celebrate the Thanksgiving turkey-induced haze.This is the brand's first foray into the animation and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the BIA/Kelsey updated Annual U.S. Local Media Forecast, total U.S. local media ad revenues are expected to grow from $132.9 billion in … Read the whole story
by Laurie Sullivan
Click fraud continues to run rampant across the Internet through hijacked machines predominantly on residential IP addresses. Spider.Io CEO Douglas de Jager exposes the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There's a hot topic getting tossed around quite a bit as of late: programmatic direct, which furthers the notion of all online advertising headed … Read the whole story
by Wayne Friedman
NBC is on the verge of winning the November TV viewing prime-time period for the second time in two years. But overall, the month … Read the whole story
COMMENTARY
by Tania Yuki
The race for Black Friday is officially on -- and retailers are spending and working hard to own the momentum. So how are they … Read the whole story