VidBlog
by P.J. Bednarski, Staff Writer
In a connected world, the idea of cable television--or the cable bill--may seem tough to justify. A new device, Tablo, lets consumers easily record over the air TV, with the … Read the whole story
by Tyler Loechner
Global mobile ad marketplace Adfonic has released its Q3 2013 Global AdMetrics Report. In it, the company notes that "premium" mobile inventory available for … Read the whole story
COMMENTARY
by Colin Jeavons
Video marketing has evolved well beyond brands posting videos on YouTube and expecting results. Native advertising, social media, and semantic search technology have coalesced … Read the whole story
by Wayne Friedman
Fresher TV commercials, as well as measurement of those ads, are coming to time-shifted viewing -- perhaps first to Comcast's video-on-demand service. As part … Read the whole story
COMMENTARY
by Jeff Hirsch
It's time to stop pronouncing the death of the ad network and realize that not only are they here to stay -- these companies … Read the whole story
by Karlene Lukovitz
The "Pass the Glass" campaign, created with The VIA Agency, asks people to use Vine to film videos of themselves passing a glass of … Read the whole story
COMMENTARY
by Joe Germscheid, Op-Ed Contributor
Change is coming, and Facebook should lead, not follow TV's outdated mass marketplace. Advertisers and Facebook can and should work together to change the … Read the whole story
by Gavin O'Malley
As part of a broader growth initiative planned for 2014, Eyeview is expected to announce several executive hires on Monday. The video technology vendor … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A good media plan can require hard work and sweat. But should everyone -- bosses, clients, vendors and consumers -- know what goes into … Read the whole story
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by P.J. Bednarski
The San Diego-based Shareholders Foundation Inc. said today that a lawsuit has been filed against Tremor Video alleging that Tremor knew at the time … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Forbes today posted an article arguing that programmatic ad buying is not the "silver bullet" that has, or will, kill traditional media. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Amazon's vision of an automated delivery system -- "Amazon Prime Air" -- went viral last night, and for good reason. Considering the announcement weekend … Read the whole story
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by Amy Corr
It’s no secret that all the family fun and togetherness during the holidays can also invite some stress into your life. Netflix diffuses the … Read the whole story