VidBlog
by P.J. Bednarski, Staff Writer
The online video biz is firmly planted in mobile; that's where the users are headed. But video consumers of the YouTube variety are also social creatures. Now there's an app … Read the whole story
by Mark Walsh
Having the ability to reach the same consumer across various platforms has become an increasingly sought-after tactic among marketers. Location-focused mobile ad network Verve … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new BrandAds survey of over 100 advertising professionals about the current state of digital video campaign measurement, 60% of respondents believe … Read the whole story
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by Laurie Sullivan
Apple has acquired Topsy, a company that develops tools for analyzing Twitter traffic and tweets. The analytics company is one of the few that … Read the whole story
COMMENTARY
by Joe Germscheid, Op-Ed Contributor
Change is coming, and Facebook should lead, not follow TV's outdated mass marketplace. Advertisers and Facebook can and should work together to change the … Read the whole story
by Laurie Sullivan
Google will use its social network Google+ video service Hangouts to help host the first online Hangout-a-thon that will allow consumers to connect with … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Forbes today posted an article arguing that programmatic ad buying is not the "silver bullet" that has, or will, kill traditional media. Read the whole story
by Tyler Loechner
Global mobile ad marketplace Adfonic has released its Q3 2013 Global AdMetrics Report. In it, the company notes that "premium" mobile inventory available for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This year's Black Friday saw the highest volume of e-commerce sales ever -- but social media sites contributed a negligible share of those transactions, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Two years ago, Sen. Chuck Schumer asked the Federal Trade Commission to address privacy issues posed by retailers' ability to track consumers through their … Read the whole story
COMMENTARY
by Colin Jeavons
Video marketing has evolved well beyond brands posting videos on YouTube and expecting results. Native advertising, social media, and semantic search technology have coalesced … Read the whole story