VidBlog
by P.J. Bednarski, Staff Writer
Nielsen's latest cross-platform report shows where and how American consumers are devouring all the media thrown at them. It's a testament to the power of TV and online and even … Read the whole story
by Joe Mandese
The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-called "native advertising" formats that mimic editorial content, including the online ad industry's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pull up the Interactive Advertising Bureau's (IAB) The Native Advertising Playbook released Wednesday and search on the keyword "search." You will find about 20 … Read the whole story
-
by Gavin O'Malley
Since the inception of TV Everywhere, its critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over … Read the whole story
COMMENTARY
by Dan Rubin
"Look, if you had one shot, or one opportunity/To seize everything you ever wanted -- one moment --/Would you capture it or just let … Read the whole story
-
by P.J. Bednarski
The male-oriented online video giant Machinima says it's expanding its deal with crowdsource social video company Poptent, through 2014. The companies work together to … Read the whole story
COMMENTARY
by Joe Mandese
One of the perception problems in the programmatic media-buying marketplace is that the inventory made available via exchanges isn't precious enough to boost demand … Read the whole story
-
by Steve Smith
Longtime video search and ad platform Blinkx has extended its reach to mobile by acquiring one of the pioneers of mobile video monetization, Rhythm … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video rules. Okay, fine. We'll back that statement up with data. Video viewing across digital venues rose by double digits year over year, according … Read the whole story
by Karl Greenberg
Data for data's sake is garbage. That was a major point presenters made at the ANA's Real-Time Marketing Conference. Everyone has a lot of … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, I discussed and outlined the business rules that have served as the foundation to most of my licensing deals. Mind you, as … Read the whole story
by Wayne Friedman
Pay-TV "cord-cutting" and "cord-thinning" climbed a bit in the third quarter -- perhaps with higher activity to come. Among pay TV customers -- representing … Read the whole story