VidBlog
by P.J. Bednarski, Staff Writer
Unruly Video, the digital ad outfit that hangs it hat on the importance of shared video, will celebrate the passing year of passing video with a live Tweeted awards "show" … Read the whole story
by Laurie Sullivan
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
COMMENTARY
by Jason Alan Snyder
Algorithms rule our world. They are pervasive "people replacements," appearing everywhere and inside of most everything with a microprocessor. Where people used to diagnose … Read the whole story
by Wendy Davis
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
COMMENTARY
by Mark Bradbury, Columnist
To me, the most annoying part of being a Baby Boomer is the stereotype that aging has diminished my relevance in today's world. One … Read the whole story
by Sarah Mahoney
"We wanted to reach her at the moment when we're most relevant," Dawn Dzedzy, Lucy's director of marketing, tells "Marketing Daily." "We don't have … Read the whole story
COMMENTARY
by Jose Villa, Columnist
As in the general market, more and more Hispanic marketing attention is focused on the "coming of age" generational cohort known as Millennials. Hispanic … Read the whole story
by Tanya Gazdik
"No other dog show has offered this interactive capability so we're expecting a lot of buzz and a tremendous response," P&G's Jason Taylor tells … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Larry Kim wanted to know whether Twitter ads really work, so he dug into some data to find out and how they measure up … Read the whole story
by Tyler Loechner
Lenovo today announced the selection of TubeMogul as its programmatic video advertising partner of choice. As a result of the partnership, Lenovo will require … Read the whole story
COMMENTARY
by Tracy Gross
Addressable TV delivers efficiency, performance tracking and actionable insights. And it provides for greater accountability overall for a medium that historically has been a … Read the whole story
COMMENTARY
by Joe Mandese
One of the perception problems in the programmatic media-buying marketplace is that the inventory made available via exchanges isn't precious enough to boost demand … Read the whole story