Adaptive Media, a supply-side platform (SSP) for publishers and content developers, today announced it has completed its acquisition of Ember, a real-time bidding (RTB) … Read the whole story

A couple of weeks ago, I was at YouTube's Lean-In event in Los Angeles. At day's end, Google's Chairman Eric Schmidt gave a talk … Read the whole story

Let me just admit it: The story that most intrigued me in digital last week doesn't have that much to do with social. Instead, … Read the whole story

Netflix members in the U.K. and Ireland now have access to Cartoon Network and Cartoonito series, including "Powerpuff Girls" and "Courage the Cowardly Dog." Read the whole story

Katie Couric, now 56, represents her generation of women more than ever. A journalist, wife and mother, she has worn more hats than most … Read the whole story

In a new survey conducted by the Pew Research Center Internet Project, more than half of Internet users post or share photos or videos … Read the whole story

Century 21 has impressed me with a pair of recent real-time marketing campaigns that highlight the real estate brand as both pop culturally relevant … Read the whole story

Christmas-flavored PEEPS really exist. NBA welcomes the return of Kobe Bryant. Let's launch! Read the whole story

Mashable has posted an article explaining how to optimize marketing in real-time, noting that "A/B and multivariate testing, real-time data and micro-segment discovery" are … Read the whole story