VidBlog
by P.J. Bednarski, Staff Writer
As tablets and mobile video devices continue to dominate the trends, Ooyala's periodic global index also notes that many online video consumers are now staying engaged for 10 minutes or … Read the whole story
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by Laurie Sullivan
Video content remains one of the most important media for online advertisers and publishers, as more are striving to add value to products or … Read the whole story
COMMENTARY
by Eric Courville
Building a brand involves investing in and ensuring its integrity. Being able to manage your brand effectively is an integral part of that investment, … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) Adaptive Media on Wednesday announced it has signed a letter of intent with OneScreen, a B2B digital video services provider. The … Read the whole story
COMMENTARY
by Erica Martinez
#GivingTuesday launched last week, good timing for this time of year, when amidst all the commercialism, many of us start to think about giving … Read the whole story
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by Gavin O'Malley
Hoping to help brands reach in-market shoppers with mobile video ads, Selectable is rolling out its WiFi Unlock platform, which provides consumers with free, … Read the whole story
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by Amy Corr
The first TV spot promoting the 56th Annual GRAMMY Awards has launched, and it will make you scream -- or roar. "Music Unleashes Us" … Read the whole story
by Wayne Friedman
Among new TV devices, connected TV viewers -- those with new smart TVs -- continue to view longer programs and videos. TV viewers spent … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story
by Sarah Mahoney
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv has announced it is expanding into Southeast Asia and will open a brand new office in Singapore. Alex Khan has been … Read the whole story
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by Amy Corr
Project: Worldwide and its shopper engagement agency, Shoptology, hired Ken Madden as head of digital at Shoptology. Madden will report directly to Charlie Anderson, … Read the whole story