VidBlog
by P.J. Bednarski, Staff Writer
Invodo, which creates and distributes online videos used by e-commerce retailers, released its Q2 and Q3 state of the business in which it says an extraordinarily high number of consumers … Read the whole story
-
by Tyler Loechner
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. The partnership will integrate Nielsen Online Campaign Ratings into BrightRoll's console, providing … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I'm tickled that at least one airline, low-cost Canadian carrier WestJet, cares enough about the customer experience as to selectively shower weary travelers with … Read the whole story
-
by Laurie Sullivan
Video content remains one of the most important media for online advertisers and publishers, as more are striving to add value to products or … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An eye-tracking study aims to show how Google controls search query clicks, pulling consumers' eyes toward its advertisers' and branded sites, but it actually … Read the whole story
by Mark Walsh
Twitter-owned mobile ad exchange MoPub on Thursday introduced a native ad product for mobile app publishers using its platform. The company's Native Ad units … Read the whole story
-
by Amy Corr
There's photographic proof that Bigfoot exists in a 2:15 online video for Killer Loop, an apparel brand designed for adventurers exploring extreme temperatures and … Read the whole story
by Aaron Baar
Speck, a maker of protective cases for electronic devices, has launched a guerrilla marketing campaign encouraging, "Long Live the Machines." Framed as a popular … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
As an end-of-year exercise, I've identified three important advances in the T/V (Television/Video) ecosystem from 2013 that will have a favorable impact on the … Read the whole story
by Tanya Gazdik
WestJet's Santa brightens the day of some travelers in a video that has been viewed almost 12 million times on YouTube since its launch … Read the whole story
by Karlene Lukovitz
The campaign, "Idahoan on Your Table," aims to convey that the homemade taste of the brand's mashed potatoes comes from real ingredients grown by … Read the whole story