VidBlog
by P.J. Bednarski, Staff Writer
Next year, Google's YouTube seems poised to make the biggest push to grab advertising and viewers from traditional media. It could change everything, except, probably, the general contours of content. Read the whole story
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by Mark Walsh
Following up the release of its Native Advertising Playbook, the Interactive Advertising Bureau on Monday issued a primer on content marketing, providing definitions and … Read the whole story
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by Thom Forbes
Perhaps it was a surprise she was not quite counting on: Beyonce the Artist has been overshadowed by Beyonce Knowles the Marketing Genius since … Read the whole story
by Joe Mandese
As part of its mission to curate important cultural experiences influencing the way consumers connect with media, Giant Spoon periodically compiles "discovery boxes" sent … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
See you sometime next year. Yeah, I'm checking out -- not because of the approaching holidays or accrued vacation days or seasonal affective disorder. … Read the whole story
by Fern Siegel
NBCU's Telemundo, which airs Spanish-language fare, has signed a licensing deal with Drama Fever, an online video service, to stream 1,000 hours of content … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Watch for Google to make big moves in 2014 with its Chromecast device-to-TV technology. More content is coming fast. But more to the point, … Read the whole story
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by Wayne Friedman
Pitted against unfavorable comparisons to third-quarter 2012, which witnessed the Olympics and political advertising, this year's third-quarter period was slightly down. Kantar Media says … Read the whole story
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by Amy Corr
When you have 4 and a half minutes to spare, check out the new Airbnb video that launched today. Directed by Tool's Alma Har'el, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Econsultancy has posted an article listing "10 questions to ask your prospective real-time bidding (RTB) agency," with agency meaning traditional advertising agency. Read the whole story