VidBlog
by P.J. Bednarski, Staff Writer
Clever, quick and, most of the time, totally irrelevant. A Vine is there and then not. Over and done. They're not video clips. They're video quips. And suddenly, less than … Read the whole story
by Steve Smith
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
One of the more interesting topics raised in the real-time marketing report the Altimeter Group released today was bad real-time marketing. I've used this … Read the whole story
by Gavin O'Malley
Ending the year on a high note, Tremor Video has been named Meredith Corp's exclusive third-party ad provider for unsold desktop pre-roll inventory. Andy … Read the whole story
COMMENTARY
by Catharine P. Taylor
Before you take your holiday break, here's a statistic you might want to drown in a healthy serving of eggnog: The most shared ad … Read the whole story
by Wayne Friedman
Television advertising dollars will continue to steadily rise in the coming years, while digital video advertising spending will initially see much faster growth. New … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Intrusive ad units, poorly behaved overlays, auto-run video pop-ups, ad tech fails and broken pages seem to me to be at an all-time high … Read the whole story
by Mark Walsh
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, YouTube updated its ContentID policies; many channels suffered setbacks. As my company produces both fully cleared and transformative clips using third-party footage, … Read the whole story
by Tyler Loechner
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility to Leverage 'Now.'" The company uses a quadrant chart to explain what it … Read the whole story
by Karlene Lukovitz
Koechner plays "Peanutty Professor," an eccentric explorer who has spent his life looking for the perfect peanut. Purpose: To convey, in an entertaining way, … Read the whole story
by Sarah Mahoney
With time running out on all but the most determined procrastinators, a new survey from the National Retail Federation reports that shoppers are counting … Read the whole story