VidBlog
by P.J. Bednarski, Staff Writer
Facebook tomorrow will position an auto-play video ad that will start playing as soon as the user accesses the site. If it's successful, the new ad position should be a … Read the whole story
by Joe Mandese
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
COMMENTARY
by Stephen Kraus, Op-Ed Contributor
Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and … Read the whole story
by Wayne Friedman
TV network executives will be happy to learn that homes with video-on-demand services continue to watch more of the commercials that run in TV … Read the whole story
COMMENTARY
by Andre Parreira
The digital advertising industry has been slow to adopt suitable measurement for viewability, as old-school metrics like impressions and clicks hold onto their seat … Read the whole story
by Joe Mandese
At a time when the advertising and media industries appear to be obsessed with the rapid acceleration of online video, one of the media … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Young people are more digitally savvy right? They watch more video, play more games and spend more time in front of their screens, don't … Read the whole story
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by Laurie Sullivan
Forevermark will become the first luxury brand to run a YouTube masthead takeover across desktop, mobile and tablet devices, after Google extended the service … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The TV Of Tomorrow NYC conference is to cutting-edge media intellectual property what the CES is to electronics: standing on the cusp of new … Read the whole story
by Joe Mandese
In a decision that appears to preserve the competitive status quo of the addressable TV advertising marketplace, a U.S. District Court judge dismissed a … Read the whole story
COMMENTARY
by Joshua Koran
The "new" programmatic direct transaction model follows the same pricing mechanism as the traditional guaranteed inventory model. Thus, buyers find themselves in an automated … Read the whole story