Facebook tomorrow will position an auto-play video ad that will start playing as soon as the user accesses the site. If it's successful, the new ad position should be a … Read the whole story
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and … Read the whole story
TV network executives will be happy to learn that homes with video-on-demand services continue to watch more of the commercials that run in TV … Read the whole story
The digital advertising industry has been slow to adopt suitable measurement for viewability, as old-school metrics like impressions and clicks hold onto their seat … Read the whole story
At a time when the advertising and media industries appear to be obsessed with the rapid acceleration of online video, one of the media … Read the whole story
Young people are more digitally savvy right? They watch more video, play more games and spend more time in front of their screens, don't … Read the whole story
Forevermark will become the first luxury brand to run a YouTube masthead takeover across desktop, mobile and tablet devices, after Google extended the service … Read the whole story
The TV Of Tomorrow NYC conference is to cutting-edge media intellectual property what the CES is to electronics: standing on the cusp of new … Read the whole story
In a decision that appears to preserve the competitive status quo of the addressable TV advertising marketplace, a U.S. District Court judge dismissed a … Read the whole story
The "new" programmatic direct transaction model follows the same pricing mechanism as the traditional guaranteed inventory model. Thus, buyers find themselves in an automated … Read the whole story