VidBlog
Online video has grown without much money, or much direction, or a great sense of purpose, but as audiences grow and advertising follows, it's likely quality advertising will need to … Read the whole story
- COMMENTARY
2013 has been a pretty interesting year for the digital media world. We've seen the exponential rise of programmatic trading whilst also seeing publishers … Read the whole story
- COMMENTARY
In the current environment of big-time media mergers and acquisitions, some analysts believe the next wave will be new TV/media distributors and operators buying … Read the whole story
- COMMENTARY
Megan Cunningham is founder/CEO of Magnet Media, Inc., known for its pioneering approach to reaching audiences through compelling storytelling on emerging platforms. She is … Read the whole story
- COMMENTARY
I believe that the digital video currency market will be much bigger than the TV currency market, and that a market leader like Nielsen … Read the whole story
- COMMENTARY
If you're a teen marketer, no doubt you've noticed that most teens seem to have their eyes glued to a phone, gaming system, or … Read the whole story
Canadians are serious about hockey and beer. Last year, Molson Canadian beer traveled throughout Europe with a fridge stocked with beer. The catch was … Read the whole story
Esurance is unveiling a teen driver safety program that includes new technology to tackle texting while driving. The program combines cell phone-limiting functionality, with … Read the whole story
The Disney site Marvelkids.com doesn't comply with federal rules aimed at protecting children's privacy, the advocacy organization Center for Digital Democracy says in a … Read the whole story
The typical Internet user is served 1,707 display ads each month. Counting all Internet users, those display ads are worth $9.8 billion. With only … Read the whole story
While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas … Read the whole story
Advertising analytics firm Ace Metrix said that the big-box chain's position on its most-popular list evinces the power of family, food and philanthropy during … Read the whole story
Instagram on Thursday highlighted results from initial campaigns run so far on the photo- and video-sharing service. Instagram's analysis focused on traditional brand metrics, … Read the whole story
