VidBlog
by P.J. Bednarski, Staff Writer
Maybe you have to be a bigger fan of the Winter Olympics to be really excited that NBCU will stream over 1,000 hours of the games beginning Feb. 6. But … Read the whole story
by Gavin O'Malley
Likely losing out on lucrative ad packages, TV networks are failing to effectively synchronize programming across screens. A new report notes that only 42% … Read the whole story
COMMENTARY
by Mallory Russell
Branded video reached new heights in 2013. More than 38% of new campaigns achieved more than 1 million views in 2013, compared with 26% … Read the whole story
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by Amy Corr
SONIC Drive-Ins launched an online video that combines exercising with the company’s new line of breakfast burritos. “Train Your Buds” stars T.J. Jagodowski of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new Nielsen study says that as VOD continues to take an increasing slice of the TV pie, marketers can take advantage of viewers' … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Here in RTBlog, Joe Mandese and I often write about programmatic media-buying and real-time bidding (RTB), but there's much more to real-time media and … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Caddyshack II. Crocodile Dundee in Los Angeles. The Whole Ten Yards. These sequels are a treasured part of our cultural canon not merely because … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
In my December piece, I identified three important 2013 advances in the T/V (Television/Video) ecosystem that will have favorable impact on the emerging ad-supported … Read the whole story