VidBlog
by P.J. Bednarski, Staff Writer
The monthly comScore Video Metrix tally reports online broken records every month, just like, well, a broken record. But even online advertising's most ardent supporters must be looking with wonder … Read the whole story
by Joe Mandese
A week after announcing a strategic investment and news content partnership with Walter Mossberg's and Kara Swisher's Revere Digital, the NBCUniversal News Group Sunday … Read the whole story
COMMENTARY
by Mitchell Reichgut
Earlier this year, TubeMogul CEO Brett Wilson estimated that roughly 50% of video ads are actually viewable. Many of these video ad placements are … Read the whole story
by Laurie Sullivan
YouTube and DreamWorks will collaborate to produce daily original programming that is planned to launch this month. Insiders say the series should provide an … Read the whole story
COMMENTARY
by Veronica Gage
In 2014, we'll see ever-richer digital marketing opportunities, including optimized photo and video ads and a chance to take social beyond the confines of … Read the whole story
by Tyler Loechner
One of the oldest and largest British national daily newspapers -- "The Guardian" -- has already embraced programmatic trading, but it's about to kick … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In mid-December I trekked to the New York Googleplex Glass Annex (Glass-plex?) to pick up my Glass (glasses?). I have been experimenting with Glass … Read the whole story
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by Tyler Loechner
The "Washington Post" is expected to Monday announce the addition of Rohan Stevens as programmatic advertising manager. He will oversee WP+, the company's publisher-side … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Consumer Electronics Association forecast, consumer electronics global spending will fall by about 1% to $1,055 billion from the record levels of … Read the whole story
by Laurie Sullivan
TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story
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by Tyler Loechner
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story