VidBlog
by P.J. Bednarski, Staff Writer
World Wrestling Entertainment is cashing in its cable pay-per-view business-its bread and butter-for online. And if wrestling can do it, an analyst says we should look for more "freeform" sports … Read the whole story
by Karl Greenberg
The IAB's "Digital Influence on Auto Intenders" study finds that 21% of in-car shoppers respond to digital outreach versus 12% of everyone else. And … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Viewability is important, but it's on the brink of going mainstream. Why it matters and how to track it used can now be explained. … Read the whole story
by Karl Greenberg
The ad, which is part of Jaguar's biggest campaign ever, introduces the F-Type through association with the idea that the British don't just make … Read the whole story
COMMENTARY
by Skip Brand
Richard Frankel, RocketFuel's president and co-founder, and I agree on many things. One of them is that programmatic will continue to grow in the … Read the whole story
by Laurie Sullivan
TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Get ready for NFC-TV. No, not in your home, but in a store, at an airport or in your local mall. Now adding to … Read the whole story
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by Tyler Loechner
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story
COMMENTARY
by Ed Martin
Maybe I'm missing something, but I haven't noticed very much attention being paid by the media to the upcoming Syfy series "Opposite Worlds." It … Read the whole story
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by Amy Corr
Christine Castro was named senior vice president, communications for CBS Interactive. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The names Branch and Potluck might seem like events written into a whimsical children's novel, but the models for these two services from Branch … Read the whole story
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by Amy Corr
Machinima named Steve Arndt as director, partner development. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Drum has reported that Guy Phillipson, CEO of the Interactive Advertising Bureau (IAB) UK, believes 2014 will mark the "end of the be … Read the whole story