VidBlog
by P.J. Bednarski, Staff Writer
Maybe I exaggerate a little. But last year, 60% of the Super Bowl ads aired before the game rather than bank on the big surprise factor. And a bunch of … Read the whole story
by Karlene Lukovitz
Butterfinger is going to the Super Bowl to grab America's attention for its first product launch in five years, and the largest launch in … Read the whole story
COMMENTARY
by Jen Sargent
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities … Read the whole story
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by Tyler Loechner
Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. … Read the whole story
by Wayne Friedman
Teens' online use of tablets, smartphones and connected TVs is growing -- now it's up to some four hours a day. Time on tablets … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Wearable technology, together with the "web of everything," will eventually change our lives, but most of us won't be going willingly. We're going to … Read the whole story
by Wayne Friedman
Although senior media executives say launching new media products and services will be big growth drivers this year, they also believe in four years' … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, and Joe Mandese and I thought it would be a good idea to … Read the whole story
by Joe Mandese
In an important vote of confidence for the Nielsen TV ratings rival, CBS has signed a contract to begin using Rentrak's "advanced demographics" ratings … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
You'll forgive me, then, if I can't say with 100 percent certainty that one, I am awake and two, that I didn't hallucinate the … Read the whole story
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by Amy Corr
Another inspiring football-themed TV spot launched this week, starring Derrick Coleman of the Seattle Seahawks. Deaf since he was three, Coleman had his share of rough … Read the whole story
COMMENTARY
by Alison Hill, Columnist
The day I found out I was pregnant, I started collecting Disney films on VHS. That went on for years, even into the DVD … Read the whole story