VidBlog
by P.J. Bednarski, Staff Writer
Obviously, a lot of publishers are going to bend over backward to make sure their users know the video they're watching or content they're reading was provided by an advertiser. … Read the whole story
by Gavin O'Malley
Despite stiff competition and the rising cost of quality content, analysts expect Netflix to report strong fourth-quarter earnings next week. The streaming service has … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
There is more evidence that, for whatever reasons -- probably including the invasion of old fogies, the lure of new social networks, and the … Read the whole story
by Laurie Sullivan
YouTube launched the Ad Blitz channel Friday, giving football fans a sneak peek at this year's Super Bowl XLVIII ads. The pre-game gallery features … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic media-buying and native advertising have been flirting with one another for months now, but is it time they made it official? Read the whole story
by Karlene Lukovitz
Indeed, Campbell is making the most of the soup's anniversary (it was launched in the U.S. in 1934) by using social media to stir … Read the whole story
COMMENTARY
by Mallory Russell
In the past, consumers were forced to endure TV ads. But with viral video ads, consumers choose to watch and share them. That's a … Read the whole story
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by Tyler Loechner
Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
At the closing panel of Gridley & Company's 13th Annual Marketing, Internet, Financial Technology and Outsourcing Services Conference, I predicted that television advertising spend … Read the whole story
by Karlene Lukovitz
During Super Week, Subway will be a returning sponsor of ESPN Radio's Green Room, offering guests who are going on-air for "Mike & Mike" … Read the whole story
COMMENTARY
by Jen Sargent
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities … Read the whole story