VidBlog
by P.J. Bednarski, Staff Writer
With Nielsen poised to begin delivering tablet and mobile ratings later this year, the networks now shopping for new half-hour and hour-long shows could look do well by finding programming … Read the whole story
by Mark Walsh
Facing growing competition in the online music space, Spotify on Monday announced a new program to allow artists to list merchandise on the site … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
It didn't take long for the industry to begin reshaping itself. Keith Gooberman's decision to launch an independent trading desk equipped with a consulting … Read the whole story
COMMENTARY
by Ran Sarig
What is real-time marketing? I'll get to that in a moment, but it's not about dunking cookies in the dark. With the Super Bowl … Read the whole story
COMMENTARY
by Hillary Read
"View-through conversions." Ring a bell? If not, they're a tricky little metric used in the display and social media advertising world to cite an … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Weather has dominated the news over the last few weeks - and a good part of the coverage has involved travel - thousands stuck … Read the whole story
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by Richard Whitman, Columnist
Here's a list of ad pros one writer thinks might fit the bill. Are ad agency people meanies? One former ad guy says so. … Read the whole story