With Nielsen poised to begin delivering tablet and mobile ratings later this year, the networks now shopping for new half-hour and hour-long shows could look do well by finding programming … Read the whole story
Facing growing competition in the online music space, Spotify on Monday announced a new program to allow artists to list merchandise on the site … Read the whole story
It didn't take long for the industry to begin reshaping itself. Keith Gooberman's decision to launch an independent trading desk equipped with a consulting … Read the whole story
What is real-time marketing? I'll get to that in a moment, but it's not about dunking cookies in the dark. With the Super Bowl … Read the whole story
"View-through conversions." Ring a bell? If not, they're a tricky little metric used in the display and social media advertising world to cite an … Read the whole story
Weather has dominated the news over the last few weeks - and a good part of the coverage has involved travel - thousands stuck … Read the whole story
Here's a list of ad pros one writer thinks might fit the bill. Are ad agency people meanies? One former ad guy says so. … Read the whole story